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Transmedia – An entire forest instead of a sole tree?

I just installed the Drum Media¬†app on my IPad. Why? Because last night whilst waiting for my washing to dry at the laundromat, I read an interesting story in The Drum Media Magazine that at the midpoint suggested ‘there’s more to this story on the Ipad’. by Sam Duncan Now I desperately want to know — but I’ll continue on … Read More

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Technology Making Better Television

You may think I’m talking about HD channels and the advent of 3D television, but I don’t mean increased picture quality when I say better television, I mean better writing. Think about your favorite show on television today. by Margaret M. MacDonald What happens when you miss an episode? Do you TiVo or DVR it? Are you going to watch … Read More