Marilyn Horowitz takes us out into the street on a mission to find stories and characters.
Perhaps not a surefire way to find high concepts easily but definitely an approach to getting your imagination kickstarted.
And if I were her, I would have probably made sure this guy with his laundry signed a released form.
After all, instead of a banker, he could be a lawyer. And not wanting to be seen with the dirty laundry…
With thanks to Louise Lee Mei.
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